Huawei has signed a strategic partnership deal with Leica’s camera to bring the latter’s technology to its smartphones. The partnership would span research and development, design, user experience, marketing and retail distribution.
Leica Camera was formed over 100 years ago, building lightweight devices with optical lens. Camera manufacturers have been under tremendous pressure because of the smartphones. Getty images said recently that one in four images is through a smartphone now. Camera manufacturers have to rethink their strategy.
“The technology partnership with Huawei offers Leica Camera an excellent opportunity to introduce its proven optical expertise into a new product segment and to unlock exciting business areas in the field of mobile devices. Smartphones make a very important contribution to the world of photography and open an important door for Leica to new target groups and fields of application,” says Oliver Kalner CEO, Leica Camera AG in a press statement.“We choose our partners carefully, and with this extraordinary collaboration we are offering our wide customer base and consumers the best elements of two expert brands in harmony: combining innovation and design, enhancing the user experience and continuing to inspire amazing advancement in human technology through exceptional premium imaging quality,” says Richard Yu, CEO, Huawei Consumer BG.