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After Google And Walt Disney, SalesForce Walks Away From Twitter Sale

Mergers & Acquisitions

After Google And Walt Disney, SalesForce Walks Away From Twitter Sale

After Google and Walt Disney, now Salesforce is also not interested in making a bid for Twitter, a prominent social media platform. With this Twitter might not be sold at all since Salesforce was possibly the only suitor left after Google and Walt Disney.

A Financial Times report said that Salesforce Chief Executive Officer, Marc Benioff was under pressure from shareholders and investors, as they wanted to know why a company that sells sales enterprise software wanted to acquire an internet company.

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However, Microsoft had earlier acquired LinkedIn. Twitter has been struggling to grow its user base for more than a year and continues to remain loss making. It was earlier reported that Twitter wanted to conclude negotiations about its potential sale before October 27, when it reports Q3 earnings.

“In this case we’ve walked away. It wasn’t the right fit for us. You are going to look at price, you’re going to look at culture, you’re going to look at everything,” Marc Benioff, Salesforce CEO, said in an interview with the Financial Times.

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