Bharti Airtel announced its merger with Millicom’s Tigo in Ghana to become the country’s second-largest mobile operator. The new company will be called, AirtelTigo.
South African’s market is dominated by MTN, which boasts of 47.5% share where subscribers are concerned. Vodafone, GlobalCom and Sudatel Expresso are some of the other players in the Ghana telecommunications market. The total subscriber base in the country is around 37.4 million. AirtelTigo will serve the subscriber base of 10 million and has a revenue of $300 million
This is the first of its kind merger in Ghana, which has one of the highest teledensity (130%) in the region. The merger will allow the merged entity to better serve the customers. The merger will place the merged entity at the second place in the market. Roshi Motman, Managing Director of Tigo has been named as the head of the merged company.
The National Communications Authority regulator granted conditional approval for the merger in September, following an agreement in March by the two companies to combine their operations.
However, the merger might lead to job losses for the employees. Media reports point out that the skill reassessment of the employees is currently underway. The company has currently introduced a transitional logo and will launch a new logo at a later date.