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Android Gains At iOS’s Expense In China, EU5: Kantar Worldpanel


Android Gains At iOS’s Expense In China, EU5: Kantar Worldpanel

Android’s market share in urban China in Q1 increased 5.9 percentage points year-on-year to nearly 77% as Apple’s iOS share fell 5 points to 21 per cent, according to Kantar Worldpanel ComTech.

Android also recorded highest growth in EU5 (Great Britain, Germany, France, Italy, and Spain), up 7.1% points to reach marketshare of 75.6%.

“This is the strongest growth for Android across the EU5 in more than two years,” said Lauren Guenveur, mobile analyst for Kantar Worldpanel ComTech. “What’s more, the growth is coming not just from one or two players, but from different brands and ecosystems, varying from region to region.”

In the EU5, iOS share declined from 20.2% to 18.9% in the three months ending March 2016. Windows phone sales dropped five percentage points to become 4.9% of overall smartphone sales in the region. Nearly 7% (6.6%) of new Android customers came from Windows, vs. just 3.3% from iOS. Among new iOS buyers, 2.6% migrated from Windows.

“In EU5, share growth from the Samsung Galaxy S7 – expected to be one of the most popular phones of the year – has not yet occurred. As the impact of the S7 materializes, it may change the nature and path of the Android market,” Guenveur added.

In China as well iOS continued to decline in the first quarter of the current calendar year, while Android had its best year-on-year growth since the quarter ending October 2014 in the country. “In Urban China, iOS continued to decline to 21.1% in the three months ending March 2016, down from 26.1% in the same period a year ago. Android had its best year-on-year growth since the three-month period ending October 2014, moving up 5.9% points year-on-year to 77.7%,” said Tamsin Timpson, strategic insight director at Kantar Worldpanel ComTech Asia. “Huawei continued to expand, reaching its highest purchase share so far, at 24.6%. This has been driven by the high-end Mate 8 and the value-tier Honor 5X. Oppo, traditionally known as a value-tier brand, reached 6.5% of smartphone sales.”



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