Recently, Apple created ripples in the smartphone industry by announcing new versions of its popular phones and tablets. Going against the recent trends of bigger being better and faster, Apple went smaller. Apple unveiled the most powerful 4-inch phone ever, the iPhone SE, and a smaller version of the iPad Pro at an event at its headquarters in San Francisco.
The company said, “With a four inch display and aluminium casing similar to 2013’s iPhone 5S, the iPhone SE takes a beloved iPhone design and reinvents it from the inside out.”
The phone includes a 64 bit A9 chip, the same as that integrated in the iPhone 6S and 6S Plus, and an M9 motion co-processor, claiming to deliver the same processing and graphics performance as the flagship phone launched last year.
It also comes equipped with a 12 megapixel camera, has the ability to capture 4K video and is integrated with Touch ID and Apple Pay.
The phone also includes more LTE bands for better worldwide roaming, and supports Voice over LTE and Wi-Fi calling.
With a starting price of $399, the iPhone SE is the “most affordable price ever” for a new iPhone, and will become available for order on 24 March (with shipping starting 31 March).
The new iPad Pro follows up from the 12.9 inch iPad launched last year, and sees the company return to the original size of the iPad.
Apple claims, “At 9.7 inches, iPad Pro weighs just under a pound, and includes a 64bit A9X Chip that rivals most portable PCs.”
The 9.7 inch iPad Pro also includes a four speaker audio system, a rear 12 megapixel camera that can shoot live photos, 4k video capabilities, a front facing 5 megapixel camera and also supports the Apple Pencil, unveiled last year.
In size, it is 6.1mm thick, and will start in price at $599 for a 32GB Wi-Fi model. The company also introduced a new 256GB capacity version for both iPad Pro models.
Meanwhile Apple introduced a new smart keyboard for the device, and the tablet is available in four colors (silver, space grey, gold and new rose gold metallic finish).
“This is a move designed to boost upgrades, as it will be the first really meaningful change in what the 10 inch iPad can do in several years, but it’s also intended to spur new people to buy an iPad to replace or augment a laptop they may have used in the past,” remarked Jan Dawson, Chief Analyst, Jackdaw Research.