According to the data released by the market research firm TrendForce, the global smartphone makers have shipped a total of 292 million units in Q1 2016. Among these, the sales from Chinese smartphone makers surpassed the combined sale of Apple and Samsung smartphones for the first time.
The Chinese brands shipped 125 million products in Q1 2016. However, Apple and Samsung together made only 123 million shipments. Apple and Samsung accounted for 42.9% of the global smartphone shipments. In comparison, Samsung’s shipments reached 81 million in Q1 2016, a 2.5% increase when compared to the previous quarter.
TrendForce predicted that Samsung will make 316 million shipments in 2016.
Among the Chinese brands, Huawei made 27 million shipments registering a 20% decline compared to the previous quarter. On the other hand, Xiaomi made 16 million shipments and Lenovo made 17 million. “Huawei won’t be able to overtake Apple and become the number two smartphone brand worldwide any time soon,” said Avril Wu, a TrendForce analyst, but “the market share gap between Huawei and Apple is expected to narrow with each passing year.”
Considering the overall global data, the total unit sale has declined 18.6% from the previous Q1 and there is a year-on-year decline of 1.3%. One reason pointed out for the decrease in shipments is the market saturation.
Apple posted its largest quarterly decline ever for iPhone shipments, from 75 million units in last year’s fourth quarter to 42 million units in this first quarter. “This year’s iPhone SE shipments are projected to come in below 15 million units and they are unlikely to help turn around the weak annual shipment result for Apple,” Wu said.