In an industry meeting organized at Berlin, the leading German telecommunications company Deutsche Telekom announced its plan to work with partners to develop Europe’s Smart Home platform. The meeting ‘Smart Home – Smart Partnerships’ was conducted to analyze and scrutinize different opportunities existing in the market. The event witnessed a participation of more than 150 company representatives.
“If we stick with conventional proprietary solutions in the growth market for the smart home, we’re going to lose out to international providers. We need to recognize the diversity of technical solutions as an opportunity and use it as such,” said Niek Jan van Damme, Board member of Deutsche Telekom. “Germany and Europe need to face up to the competition and win it,” emphasized van Damme.
Deutsche Telekom provides its open platform QIVICON for the partners to innovate solutions. The idea is to formulate and develop new products and services, capable of fulfilling the requirements of the consumers in the simplest way. “The solutions should grow with the changing needs of the consumers,” said van Damme.
Deutsche Telekom also has plans to integrate smart home as a primary feature into its portfolio. According to Deutsche Telekom, the companies can follow partnership models to take into account their strategic alignment and what they bring into the market. To say, platform partners can develop their own smart home application. They can also market it under their own brand or integrate their service into another partner’s portfolio. They can dock directly with the QIVICON smart home platform, and therefore, build their own offering based on this.
White-label partners can develop and market via their own distribution channels, a complete package including the QIVICON Home Base, freely selectable hardware, and an app that is adapted to their own branding. Product partners can integrate cameras, door locks, lighting, and other devices into both the QIVICON smart home platform and Magenta SmartHome. Similarly, marketing and retail partners can link their own portfolio with Magenta SmartHome or can integrate Deutsche Telekom portfolio into their sales operations.
Deutsche Telekom’s open Connected Home platform was launched in Germany under the name QIVICON in 2013. Over 40 partners currently utilize the platform, including Philips, Osram, Miele, Samsung, Huawei, Sonos and Netamo.