Telecom network vendor Ericsson has bagged a four-year managed services contract from Oman Telecommunications Company (Omantel). Under the agreement, Ericsson will operate and maintain Omantel’s network as the sole managed services supplier.
Also, Ericsson will also provide its real-time customer value management (CVM) service that enables Omantel to deliver targeted, personalized campaigns driving cognitive marketing. The CVM campaign management service will help Omantel to generate revenue, reducing churn and enhancing campaign effectiveness.
Talal Al Mamari, CEO, Omantel said the new agreement as a continued evolution of the Omantel 3.0 transformation strategy. This is a part of the company’s objective to deploy new digital smart home, innovative business and e-government services throughout 2016 and beyond.
Omantel 3.0 strategy is a transformation program that focuses on revenue generating units as key metrics, expanding into near core and non-core areas and by becoming the key differentiator companion of choice and creator and enabler of digital ecosystems.
“At Omantel, we see ourselves as innovators and early adopters of new technology. It is, therefore, vital that we partner with companies who can work with us symbiotically to deliver new services and innovations for the continued evolution of the Omantel 3.0 transformation strategy,” he said.
Jean-Claude Geha, Vice President and Head of Managed Services, Ericsson said, “With the deployment of Ericsson’s customer value management services, together with a long-term managed services partnership, Omantel will be able to enhance network and services capabilities while grasping the new opportunities created by the Networked Society with innovative services that will enhance the customer experience.”