Social media giant Facebook will open up its ‘Instant Articles’ to all publishers globally in April 2016, announces the company. The official announcement of the same is expected to come during Facebook’s ‘F8 Conference’ in San Francisco on April 12.
“To date, we have been working with a few hundred publishers around the world to build an incredibly fast and immersive reading experience for people on Facebook,” Josh Roberts, Product manager, Facebook said in a statement.
The instant articles removed the hurdle of slow loading times of news on mobile phones for the users reading news on their smartphones. The publishers who sign for Instant Articles can get a complete control over the look and ads of their content. They can sell ads and gain revenue, track data on the ads served through their existing ad measurement systems or they can monetize their content through the Facebook Audience Network. They can also track the article traffic using their existing web-based analytics system.
“Facebook is improving the service according to the feedbacks it receives from the users,” it said. “They can do all this while accessing a rich suite of multimedia tools to create dynamic, interactive stories, that will load quickly everywhere on Facebook, regardless of where in the world their readers are.”
Ria Lakshman. V is a lead news writer at The Telecom Times. She studied Journalism at Manipal School of Communication and proceeded to work in newspapers and magazines, with technology as her focus area. Passionate about Telecommunications sector, her move to 'The Telecom Times' was a natural choice. Alongside, she also writes for Telecom Talk, where she covers news and tech commentaries in the sector of telecom. In the free time, Ria loves to go camping, read books, or sketch illustrations. She also runs a local design studio and promotes eco-friendly crafts. Ria can be found sharing her knowledge and insights on Twitter.