The digital security provider Gemalto supplies its Netsize direct operator billing solution to the European dating services provider Meetic Group. With this, the 20 million mobile subscribers of Numericable-SFR, France’s cable and telecoms provider can pay for subscriptions and services via their regular phone bill. Soon this will be extended to other mobile operators and European countries served by Meetic Group.
Netsize direct operator billing solution integrates new option on the company’s online payment page, alongside existing credit and debit card facilities. The people opting for direct carrier billing are identified automatically via their mobile phone, eliminating the need to enter their number manually.
This enables Meetic to serve customers that either do not have access to a bank card, or simply prefer the speed and simplicity of paying from a mobile device via their existing phone bill.
Besides the payment option, the solution also supports detailed reporting with analytics that can automatically be integrated into Meetic’s system, giving the company a view of upcoming payments and return on investment.
“Direct carrier billing is a flexible and innovative way to enhance mobile conversion with a frictionless payment user experience,” said Aude Kuznik, Payment Manager of Meetic Group. “We’ve chosen Gemalto for their established relationships with mobile operators, global presence and a proven track record.”
“This contract with Meetic Group reflects our commitment to working as a payment services provider for digital enterprises in diverse vertical markets such as social communities, transport, gaming, e-publications and music,” said Benoit Bole, Senior Vice President of Netsize at Gemalto.
“With direct carrier billing, companies across all these sectors can achieve an immediate step change in customer service and market reach, improving sales revenues and profitability,” he added.