JioTV, one of the many apps of Reliance Jio, India’s pure play 4G telco, announced today that it has been awarded India digital rights of the Olympic Winter Games PyeongChang 2018 by the International Olympic Committee (IOC). JioTV will work with IOC to provide coverage of the Games in India, thus enabling millions to access live and catch-up content on their mobile devices, on the move.
With this the service provider has further blurred the lines between a telco and a media company. The company is one of the first service providers to extensively focus on the content and this initiative further pushes this agenda. It is also likely to put the incumbents on the backfoot to focus more on their content strategy.
Interestingly, South Korea’s KT is showcasing pre-standard 5G at this event.
The Olympic Winter Games are scheduled from February 9 – 25, 2018 at PyeongChang County, South Korea. Featuring 102 events in 15 sports including Skiing, Skating, Luge, Ski Jumping, Ice Hockey, Snow Boarding, etc., the Games will see participation from more than 90 countries, including India.
JioTV will be creating several exclusive channels on its platform to stream 24×7 live action and content of the Games and will also provide a seven-day catch-up feature for consumers to watch the action again at their convenience. The events coverage will include live broadcast, highlight packages and repeat programming, thus enabling fans to enjoy the Games comprehensively.
In addition to working with JioTV, the IOC’s multi-platform media destination, the Olympic Channel, will also stream live coverage of the Games in India.
About the Olympic Channel
The Olympic Channel is a multi-platform destination where fans can discover, engage and share in the power of sport and the excitement of the Olympic Games all year round. Offering original programming, news, live sports events and highlights, the Olympic Channel provides additional exposure for sports and athletes 24 hours a day, 365 days a year in 11 languages. The Olympic Channel was launched in August 2016 in support of the IOC’s goal, set out in Olympic Agenda 2020, of providing a new way to engage younger generations, fans and new audiences with the Olympic Movement. Founding Partners supporting the Olympic Channel are Worldwide TOP Partners Bridgestone, Toyota and Alibaba. The Olympic Channel is available worldwide via mobile apps for Android and iOS devices and at olympicchannel.com.