The Indian grown Mobile TV application NexGTv has gone global that it has expanded its services to 140 countries. The expansion will continue to take place in a phased manner.
Commenting on the occasion, Mr. Abhesh Verma, COO, nexGTv, said, “We’re delighted to go live across the world! Having earned our spurs in the Indian market over the last five years fine-tuning our product, content catalog, and consumer understanding, we’re confident that we’re ready for our global consumers. Our endeavor is to deliver the best product and streaming experience to our audiences across the globe. We’re confident that our mix of aggregated content including Live TV, VOD as well as original premium programming will resonate very well with our audiences.”
Targeting the Indian audience living abroad, NexGTv has started streaming content in English, Hindi, and Tamil. For content sourcing, Gurgaon-based OTT player has secured the worldwide rights for Rajshree Entertainment, One Network Entertainment, HT Media, Star Entertainment and 9X Media. It also has rights for ‘It’s My City’ series starring Priyanka Chopra.
“nexGTv will be currently targeting its expansion in more than 140 countries through the global billing on its Android app and will be looking to expand its global footprint in tandem with Google Play store. The vast variety and multiple genres of content on our platform comprising devotional, fitness, comedy, kids, infotainment, entertainment, news, movies and music will act as a strong magnet for our international users,” Verma elucidated.
In the first phase, nexGTv has already secured the digital rights to screen content beyond India borders for more than 11,500 hours of programming from close to 20,000 hours of programming it hosts on the platform.