The personal computer shipments in Europe, the Middle East and Africa (EMEA) has declined by 10% and reached 19.5 million units in the first quarter this year, Gartner revealed in a report. In Q1 2015, the figure stood at 21.6 million units.
“In EMEA, we saw many distinct factors that cause clear splits between the consumer and professional PC markets, but also regionally between Western Europe and the rest of EMEA. Some PC vendors struggled to manage inventory and profitability in these diverse and rapidly shifting conditions,” said Isabelle Durand principal analyst at Gartner.
One such distinct factor is the performance of HP in EMEA region. The vendor increased its market share in Q1 2016 to 22.4%, despite 2.5% decline in shipment. Lenovo saw a decline in its market share, marking an 18.8%.
Followed by HP and Lenovo is Asus, ranked #3, made an increase in its shipments, growing 3.9% in the first quarter of 2016. Dell stood at 4th position followed by Acer Group.
The data reported in this research include desk-based PCs, notebook PCs and ultramobile premium and is based on a preliminary study. Final estimates will subject to change.
“Although mainstream professional PCs suffered low demand in the first quarter of 2016, there was continued growth in demand for thin and light notebooks with detachable keyboards — in both the business and consumer segments,” Gartner added.