After the huge success of their 4G feature phones, Reliance Jio is coming up with laptops that have an internet connection. The telecom company is hoping to increase its ARPU or average revenue per user with the launch of this new laptop.
The major chipmaking company of the US, Qualcomm, has been working already with Mukesh Ambani’s Reliance Retail and Reliance Jio for their 4G feature phone and now these two giant organizations are in the way of launching laptops that have built-in cellular connectivity along with Windows 10 preinstalled on the devices.
According to Miguel Nunes, the Senior Director of Product Management, Qualcomm Technologies informed the reporters that as the laptops are being developed targeting the Indian market, Reliance Jio will pack the devices with content and data. He also added that the semiconductor company is talking to the Indian OEM (Original Equipment Manufacturer) and IoT (Internet of Things) brand Smartron so that they can incorporate cellular connection in the computers that are powered by Snapdragon.
While the founder and Chief Executive Officer of Smartron, Mahesh Lingareddy confirmed that they’re working on creating products that are innovative to enhance the users’ experiences, Nunes reported that they’ve been offered support for the new venture by fourteen operators across the globe. Apart from the carriers in France, Germany, Australia and Italy, the US companies like Sprint, Verizon, and AT&T have also extended their assistance.
According to the data provided by Counterpoint, approximately 5 million laptops are sold in India each year and most of these machines are connected to either public or home or enterprise Wi-Fi networks. Therefore, the new laptops will be of great importance in terms of connectivity as these will have a built-in cellular connection that’ll help the users to access the internet while on the move and it’ll also provide higher security in comparison to Wi-Fi networks.
If the internet service providers are able to connect at least 1 million laptops, they can make a huge profit. They can charge 300 Rupees to 1000 Rupees per customer depending on their usage, which in turn can generate revenue of almost Rs. 30 crores a month to Rs. 1000 crore a year.