Mukesh Ambani-led Reliance Jio is likely to launch commercial 4G services on August 15, India’s Independence Day this year, say the media reports.
The first price is expected to be called `Freedom’ and might bundle free voice services with data and can undercut present prices by as much as 25%. However this is not the first time when the launch date has emerged. It was expected that the company would launch services in December 2015. However the launch was only for the group employees of Reliance Industries, the parent company of Jio.
The services are now available for subscribers of Reliance Communications in a few circles. The two companies have infrastructure and spectrum sharing agreement. As part of the agreement, RCom would offer RJio’s 4G services to its subscribers at much cheaper rate. Reliance Industries’s LYF smartphones are now available with SIMs but a full fledged commercial launch is still some time away.
The company acquired 4G spectrum way back in 2010 but is yet to commercially launch services. This delay is likely to impact RJio as it has lost the coveted first mover advantage in 4G technology. The incumbents, Bharti Airtel, Idea Cellular and Vodafone India, have launched 4G services in several parts of the country.