Electronics giant Samsung decided to permanently discontinue the production of Galaxy Note 7, after its failed attempts to resolve the battery problem which led to its smartphone to catch fire.
Launched in early August, Galaxy Note 7 was a high-end smartphone which boasted of features such as high dynamic range screen, an iris scanner and a revamped S Pen stylus. Faulty battery which led to the device catching fire was the root cause of the problem. Samsung quickly launched a replacement program but unfortunately the newly replaced batteries displayed the same problem of catching fire.
The recall of the devices close to Christmas and holiday season in Asia will damage Samsung’s brand, reputation and market share. It is likely to positively affect the sale of its competitors. It is yet not clear whether this is the end of its flagship Note range altogether or whether the company will come up with an updated version soon.