Sinclair Broadcast Group is one of the most popularly known companies for TV broadcasting in the USA. The company has joined its hands together with the South Korean telecom company SK Telecom. The companies announced their joint venture in Las Vegas. The aim of the companies is to become the leader in the future-generation broadcasting solutions. The companies not only want to lead the US market but also the global market. As per the declaration, the companies will jointly fund the joint venture company so that it can start its operations within the first quarter of 2019.
The ground-breaking broadcasting solutions will be made on the basis of the standard of the Advanced Television System Committee. It is the standard for the transmission of the next-generation broadcasting. The aim of the new company will be to make the solutions commercial in the US for the first time this year.
The commercialization of broadcasting solutions based on ATSC 3.0 – which enables data communications in broadcasting bands – will give rise to new services such as personalized advertisement and in-vehicle terrestrial TV broadcasting and map updates. It will also support two-way communication between broadcasting companies and user’s smartphone/vehicle/TV by recognizing the user’s personal IP address.
SK Telecom and Sinclair anticipate all television broadcasting stations throughout the U.S. will adopt broadcasting solutions based on ATSC 3.0 within the next decade. Through the joint venture company, the two companies plan to actively provide ATSC 3.0 standards-based solutions to all U.S. broadcasting companies and seek other opportunities globally.
The joint venture agreement follows last year’s memorandum of understanding (MOU) signed between SK Telecom and Sinclair at CES 2018 to jointly develop leading technology for ATSC 3.0 broadcasting.
“SK Telecom will work closely with Sinclair Broadcast Group to gain leadership in the next-generation broadcasting solutions market in the U.S.,” said Park Jung-ho, President and CEO of SK Telecom.
“Sinclair is excited to partner with SK Telecom, a wireless technology leader, to explore and commercialize solutions that optimize the economic value of our spectrum, our broadcast infrastructure, our programming ventures, and our emerging OTT platforms. Bringing these assets together in a converged broadcast/broadband platform environment will be a significant value multiplier,” commented Chris Ripley, President, and CEO of Sinclair.