Verizon Digital Media Services (Verizon DMS) has expanded its content delivery network in India via a partnership with Bharti Airtel. The carrier has launched new points of presence (PoPs) in the cities of Mumbai, Chennai, Bengaluru, and New Delhi, leveraging Airtel’s digital infrastructure.
The established PoPs mainly cater to enterprise segment and transmit media content from close destination to its customers. Verizon DMS already has 3000 PoPs established across North America, South America, Europe, Australia, and Asia.
Commenting on the launch, Rob Peters, Chief Technology Officer, Verizon DMS said, “We are expanding our content delivery network in strategic markets that our customers care about, and we have found a long-term partner in Airtel Business. The launch of these strategic PoPs marks the beginning of a strong partnership between Verizon and Airtel Business and further cements our commitment to providing consumers in India, one of the fastest-growing markets for digital media consumption, with exceptional services and quality.”
According to Verizon DMS, there is a significant improvement in network performance in India before and after the PoP installations. The PoPs reduced the time required on Verizon Digital Media Services’ servers to receive users’ requests, respond and deliver results. The carrier has measured the impact using third-party Cedexis measurement tools.
“We are delighted by the positive results seen in a very short time and we are confident that in the long term, Indian mobile Internet users are going to immensely benefit from this partnership,” Ajay Chitkara, Director and CEO – Global Voice & Data Business, Bharti Airtel, said in a joint statement released by the companies.