India is leading currently in terms of mobile data traffic in the world as Reliance Jio enjoys the highest volume of the same. Reliance Jio generated 4.31 exabyte of traffic within the fourth quarter of 2017 whereas China Mobile generated 4.83 exabytes of subscriber traffic based on handset data within the first half of 2017.
Before launching their commercial service with unlimited free data across India in September 2016, Reliance Jio offered the trial services to its employees and partners in December 2015. By the end of the second quarter of 2016, Reliance Jio had 1.5 million users who used an average of 26GB of data per month.
Users enjoyed congestion free network as the userbase was significantly small at that point in time. However, with the increase of their userbase, which reached 138.6 million by the end of the third quarter of 2017, people couldn’t use data tethering for PCs, Smart TVs or other devices as much as they could use it earlier.
Though Reliance Jio allowed its customers to enjoy unlimited data, it restricted the data usage by implementing a usage plan of 4GB of high-speed data against each day. As soon as the customers exceed the high-speed level, the speed was lowered to 128 kbps. With the launch of its “Happy New Year” offer, Reliance Jio reduced the high-speed data cap to 1GB per day while extending the availability of free data till 31st March 2017.
Following the repeated changes, average data usage per customer dropped from 26GB to 16GB and then to 12GB per month in the first quarter of 2017 as the data cap limited tethering usage. Reliance Jio teaches other mobile network operators that it’s important to implement fair usage strategy even for unlimited offers, which in turn makes such offers more practical without losing the customer base.
After 31st March 2017, Reliance Jio users had to pay a price to avail 1GB data per day. However, even though the data usage levels were reduced significantly, Reliance Jio has still managed to earn a huge amount of profit because of their fairly priced mobile data.
According to our assessment, the usual internet usage volume in India against each broadband connection is 56GB per month in 2017, while the average data usage of Reliance Jio is much lower in comparison to fixed broadband connections (10Gb per month). However, Reliance has launched JioFi device to target a percentage of users who use the device to connect to computers, laptops or smart TVs besides smartphones and Reliance Jio offers 4GB of high-speed data per day for 28 days just for 7.90 Dollars.
In spite of having a high traffic level, Reliance Jio has constantly provided higher LTE or Long-Term Evolution speed than any other mobile network operator in India. The way Reliance Jio handles the large volume of data traffic, it’s undoubted that it’ll be continuing to provide the best mobile data service even if the usage increases in the future.