During the initial months of 2018 Google and Facebook, both launched their own broadband services. The companies used atmospheric satellites such as high-flying balloons and drones for the service.
According to GlobalData, web-scales should partner with the telcos worldwide. Thus, even connecting the rural markets through the atmospheric satellites will become affordable. Atmospheric satellites fill the gap that is created between the ground-based networks and the actual satellites that help in communication.
The atmospheric satellites pose a much affordable option as the drones or the balloons are fitted with radio base stations. Thus, there’s no need to cover a huge land area for implementing the atmospheric satellite service.
There have been many obstructions that caused Facebook to lapse the development of its drone powered by the solar system. However, the company is focusing on working with Airbus, the company working in High Altitude Platform Station or HAPS system.
Besides, Alphabet, the parent company of Google has changed its atmospheric satellite project Loon balloon into an autonomous company. The project focuses on providing broadband service. Loon has partnered with Telkom Kenya and will launch its 4G LTE service through its balloons. The project will take place in parts of Kenya in 2019. This test will prove whether the drone or balloons can provide the desired result.
As per the analysts of GlobalData, the companies will try to connect the rural mass who don’t have broadband connectivity through the atmospheric satellites. Hence, they will face even more challenging situations.
The potential users of the broadband service from the atmospheric satellites are spread across the rural areas in different parts of the world. Therefore, these companies will need the help of several telecom operators in different countries. Furthermore, the mass who don’t use mobile broadband service can’t actually afford the connection. The atmospheric satellite doesn’t focus on the affordability issue.